WE CREATE PRODUCTS THAT SIMPLY LOVE YOUR CURLS

We believe that whatever beautifies should never exploit, that's why where possible, we source ingredients that are certified organic (all natural farming practices) and fair trade (where the growers, largely from marginalised communities are paid fairly). Where we can, we work with women’s cooperatives who grow and cultivate ingredients the way their ancestors did - giving you the purest form of goodness. 

Our ongoing research in the hair industry will continue to allow us to bring you non-toxic, non-exploitative and all-loving products for you and your family.